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"Yeah, It's Fresh"

The First Watch brand evokes many words: natural. Unfiltered. And more than anything? Fresh. We see this through the vibrancy of each and every ingredient that culminates into these spectacular dishes.


We sought to showcase First Watch and their approach to natural, clean eating in a warm, familial atmosphere. Through a person-forward approach, including voiceover from First Watch’s very own corporate chef Shane Schaibly, we crafted a story of not only a healthy dish, but of the experience that comes with every bite: the experience of fresh.



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